ECOVACS — “E27 Presents”
Inspired by the eerie aesthetic of A24 and packed with Blumhouse-style twists, "E27 Presents" reimagined home cleaning through a horror lens, starring robotic vacuums, lawn mowers, and window cleaners as unexpected cinematic heroes. No Halloween needed. Just bold creativity, emotional storytelling, and some rogue tumbleweeds.
Stylized Horror Meets Smart Home Tech
Each episode of “E27 Presents” transforms a mundane household task into a suspenseful tale. Rather than waiting for Halloween, we worked with ECOVACS to drop these horror-themed videos in the middle of spring, catching viewers off-guard. Viewers expecting typical appliance ads instead found cinematic mini-thrillers, complete with eerie music, dramatic lighting, and tongue-in-cheek jump scares featuring rogue tumbleweeds or creeping shadows on the living room floor. By transplanting spooky storytelling to an unexpected time of year, ECOVACS not only broke through seasonal advertising clutter but also reminded audiences that innovation can be fun and unpredictable.
The Horror Parody That Had People Asking For A Full Movie
These weren’t ads people scrolled past. They were ads people talked about.
The E27 campaign ignited real audience excitement, with fans tagging friends, quoting their favorite moments, and asking for sequels. By leaning into genre storytelling, we unlocked authentic engagement and made ECOVACS a brand worth buzzing about.